Ugly ad
Ugly ad
Today is my third time before the last day, I took a break from everything for a few weeks time. The things getting ugly. I think it was all work and pressure led to the last day trying to fit everything in.
For example, I put on my glasses, I in front of the computer. And yesterday the party break. I do not have time to fix it, so I feel a bit lopsided at the moment. More importantly, my neck is out of whack (which reminds me I still asked me to massage) …
Now, come back. Anyway, my point is more and more ugly things a few weeks before, I had Christmas. But not ugly Australian cricket team in the manner described yesterday's newspaper.
Obviously, this is a very hot test and the whole thing has become quite fierce and the West Indies games (I think they run about 35 won).
It can occur in the enterprise can not. Especially when there is misunderstanding or something is not effective communication. For example, when I first started my business, I used to meet the customers on my copy and marketing services. However, when I came up with an ad, they expect to see things.
Beautiful.
Sexy things.
Different things.
Why? Because they have always thought that advertising is to train a certain way – not so ugly. Anyway, I'm tired soon be resolved. This is not for my client, it is not for me.
So I have a chat with my wife (who is much smarter than I am, these things), she said:
"This is the framework for all."
It is the framework you need from the first customers will be able to communicate. So there can be no surprises.
This is what I have done for years: On the first call, I explained that my ad ugly. But they are written this way because they work. And I asked a question: Is it more important that you have a nice ad or an effective ad? Then I sent a small number of samples so that people can for my sense of style and method.
This is the process of solving the many problems it! . How are you? What is more important? Your ad looks good? Or your ad is effective?