In September 2009, according to Chinese watch news report, the Swiss watch all exporting countries, China’s best performance. Along with China’s economic development, China’s middle class is gradually expanding, watches consumption have increasingly expanded. As China has increasingly become without any doubt, the most important luxury markets in Asia, more high-level Swiss watch brand but also the right to recover the agent to invest more in-depth marketing activities to consumers in China: ROLEX (Rolex) had spent 10 million to build in Beijing Hall; IWC (IWC) invited its most senior watchmakers traveled Shoubashoujiao local media disassembly mechanical watch movement, so as a bridge between the consumer and the brand of people.
According to Chinese news report Watch the latest data show that in September the Swiss watch exports continued to decline, falling 26.1% to 1.1 billion Swiss francs, down 25.9% in August, which means 9 months of this year continued to decline since the momentum has not been slow. Although export volumes do not represent actual sales, but the Swiss watches sold by the global economic downturn and the impact of the trend is inevitable, and now the Swiss watch exports have dropped to the level of the same period in 2006.
October 28-November 3, Rolex International Conference Center in Beijing, Financial Street The first exhibition organized by the brand
As a Swiss watch of the most important export destination, Hong Kong and the United States similar to the decline in the previous months, respectively 29.9% and 43.4%, France and Italy have shown a better than average level of decline early this year, Europe’s major markets show a certain degree of demand for the Swiss watch market recovery. China watches network coverage for you, China (mainland) market is still the best of the respondents to produce a drop of just 1.1%. Including Hong Kong and the Mainland, including the entire Greater China market, contributing a quarter of Swiss watch exports to the world of gorgeous figure.
There is no doubt in China is increasingly becoming Asia’s most important luxury market
As China has increasingly become without any doubt, the most important luxury markets in Asia, more high-level Swiss watch brand but also the right to recover the agent to invest more in-depth marketing activities to consumers in China: ROLEX (Rolex) had spent 10 million to build in Beijing Hall, but only show 7 days, and not open to the public; IWC (IWC) invited its most senior watchmakers traveled Shoubashoujiao local media disassembly mechanical watch movement, so as a bridge between consumers and brand crowd.
watchmakers, Tibetan masters have to help out at home
November 2, the world’s tallest hotel Park Hyatt Hotel Shanghai has been transformed into a 93-layer Swiss town of Schaffhausen watch the tabulation Workshop, scores of work on the table are placed in the bare 95290-type pocket watch movement (IWC IWC, one of the most famous movement), and the tabulation of professional toolbox, all replaced by the media to come clean white clothes, put on watch craftsmen dedicated monocular magnifier. The world’s leading watchmakers, the former IWC Luo Ge, director of development and design of Sri Lanka (Kurt Klaus) gave a detailed assembly disassembly movement Precautions and professional tools to use.
IWC has worked for more than 50 years, Kurt Klaus, who led his team in 1975 to create a Da Vinci series of watches inside the first calendar watch, 24 years later, da Vinci series of watches is still IWC’s most popular products. Since 2007, IWC introduced the third consecutive year a total of 5 different material from the Da Vinci perpetual calendar Ge Luo Si special limited edition watch, to express his life-long watch a master of outstanding contribution to the cause of respect. In addition, the calendar has even been used in the IWC Among the other series, such as the 2003 launch of the Portuguese calendar watch, better equipped than ever on the northern and southern hemispheres relative to profits and losses shown for the IWC IWC’s development has brought immeasurable impact. This year one of the masters seventies people personally teaching indicates the IWC for the Chinese market seriously.
The dismantling of the movement for the media to learn for the IWC Portuguese Minute Repeater watch is equipped with 95290-type pocket watch movement, according to the 1927 original pocket watch movements 95-type aircraft improvements are made: Tightening the balance wheel with fine adjustment cam, Breguet-style gossamer and 18,000 per hour transfer earthquake frequency operation. After hours of teaching and practice under the guidance of Kurt Klaus in the success of the demolition and re-assembled, such a media event in the country for the first time.
“The real IWC machinery in the assembly process, are not allowed direct contact with hands or any tools left on the movement of the scratches and dust. After such an event, everyone in the know-how at the same time, but also to understand contains a small table because of how much is a complex process, it reflects a very high value. “IWC, Managing Director of China Li Boqing held to explain the event in mind.
Just at a few days ago October 29, Cartier is also the same site for holding its “advanced tab series of” media preview, watch industry veteran collectors, critics Jong-lin Speaker , to Sharon in the form of a number of major media with the domestic share of the 10 all-new Cartier watch essence, including the Rotonde de Cartier central chronograph, it unprecedented in the central government set up an independent dial chronograph readings disk, broke through the monotony of traditional chronograph display of form, and is equipped with sophisticated vertical coupling system; another hollow Santos 100 watch in its original revolutionary 9611MC mechanical movement bridge design all the tables into a large Roman numeral form hollow to overturn the dial displays the time using the traditional model; In addition, there 9452MC-type floating tourbillon movement with the classic Tank Américaine, Ballon Bleu, Santos watch designs with series of new products.
As the clock Yong-lin said, “China’s high-level complex features watch market in the rapidly maturing. before the consumer is good only to learn that you now beginning to understand to buy really good form.” As the consumer those pairs of clocks and watches in-depth understanding of each other’s competitive Swiss watch how to make a full bowl at the same time, to the Chinese market to pass its own unique brand value and the spirit is a priority.
October 28-November 3, located in the financial capital of the core region of West International Conference Center Beijing, Financial Street has been a face-lift, exterior walls were decorated with Rolex has become the standard green, reminiscent of the global headquarters in Geneva, Switzerland, held at Rolex glass curtain wall, they have also sparked the first of the only waterproof watch – the Rolex Oyster watch, explore the oceans of the world when the memories.
Entered in order to reproduce the Geneva headquarters building for the design ideas of the glass atrium, marking the formal opening of exploration Rolex. Here is the reception area, but also the starting point to the Crown. Gorgeous hall furniture, smooth flawless marble floors, around style lighting, Rolex water glass appearance, as well as features like the moat display, interpretation of the world shared by a number of branches and sales of luxury style. From the unique water features, elegant lighting, toffee-colored leather sofa, books, newspapers and even as small as one frame, according to the Rolex staff members revealed that all these materials, all the air came from Switzerland, founded 100 years to build this Rolex Since the brand’s first exhibition, can be described as a “hundred years.”
Venues in the giant golden crown architecture, it is the heart of the exhibition. Rolex crown of the top five, all different topics into exhibition halls. Five themes include: the classic tradition, outstanding performance, Oyster-style experience, appreciation of the table Gallery, achievements partner. The Rolex achievements exhibition hall, is located only way leading to eternal Rolex crown. China watches network coverage for you is eternal Rolex Crown rich multimedia elements of the brand experience, field full of plasma screen animation used to display interactive multi-touch screen, 330-degree video projection and so on, led the guests from the watch live behind the scenes making gradual insight into the field has not yet been revealed. Chinese piano genius Yundi Li, the Swiss tennis star Roger Federer Rolex brands such as voice, to three-dimensional image onto a way of YR eyes.
Rolex, can be called to come to China’s most well-known Swiss watch right way but one. As the table firmly occupy the top three Chinese high-end market, brand, its senior but never to accept any media interviews. The exhibition, Rolex Group’s global CEO, arriving in Beijing, but the practice still has not accepted any of a media interview. This is the only time in history Rolex exhibition at a cost of 10 million, but still low-key mystery, and only a small number of guests and open to the media, was divided into various groups arranged to visit and not allowed to take photographs.
China Watch Association, former president of Bangladesh Keren said in an interview that “among all the Chinese market among high-end watch brands, Rolex is just one of those brands represent.” China watches network coverage for you the same with Rolex is that they move in China has not only remain in the new store opening, star to help out, dinner distributors and guests must be of such a step, but rather have the art, fashion , sports, charity, education, the name of improving their brand image, with more elaborate long-term vision operates the world’s fastest-growing luxury consumer market.